Unlike display ads and other legacy marketing solutions, Hip Digital uses digital content to make promotions relevant to consumers and impactful to brands. Hip Digital enables brand managers at major consumer companies and agency partners to generate better performance from their advertising and marketing programs. When you run a promotion with Hip Digital, we deliver turnkey solutions
1. Design Promotion: We assist you in designing and creating a promotion based on both your primary and secondary objectives. From packaging to pin delivery, we provide strategy and insight on all aspects of the program.
2. Define Platform: After determining which channels are best suited to your promotion and target demographic, we leverage our Hip Rewards Platform to deliver rewards across mobile, web, and social channels.
3.Choose Rewards: Choose from our wide array of rewards. From downloadable music to movies, mobile apps for your Smartphone and eBooks for your tablet, reward your audience with enticing and engaging digital content.
4. Measure Results: Throughout the promotion we deliver clear ROI metrics. Buyer profiles, sales data, and engagement metrics will keep you informed.
Hip Digital works with brands and agencies to deliver custom promotions that increase sales and engage consumers with premium digital content rewards. We have executed over 3,000 programs with a wide variety of fortune 500 customers, including: Retail, E-Commerce, Social Engagement, Loyalty, Online Marketing, Event, Mobile Activations, Email Incentives and more. All of our programs allow you flexibility in both design and execution.
When you work with us, we guide you in creating your promotion and advise on optimal marketing strategies based on our vast experience in the promotional space. We work with your agency or marketing team to make sure the program matches your creative vision.
During and throughout the promotion, you will also have access to our full service promotional support from our dedicated Account Management Team. From the start of the promotion to the end, we provide you with the support and assistance you need in making sure the promotional goes off without a hitch.
When you work with us, you have access to our best in class technology, and hand’s on expertise, derived from six plus years of experience in the promotions and digital content delivery space. Our Hip Rewards Platform is the only promotional marketing technology that integrates premium digital content such as music, movies, mobile apps and eBooks into branded promotions that engage consumers, increase sales and provide buyer insight.
Whether you choose to execute your promotion on Web, Mobile, Tablet, Facebook, or across multiple channels, we design your platform to look and feel like your brand, and deliver a seamless branded experience to your consumers. From top songs to favorite authors, we make sure the content speaks to your core audience and is refreshed on a weekly basis. All of our platforms come with integrated social features. Consumers can create an account with social log-in, gift content, share experiences, tweet about the promotion and more. Downloading content is simple: enter a pin code, choose your content, download and enjoy!
Our Web Channel offers customers complete branding flexibility for every promotion. From the look and feel of the design, to cross promotional ad banner real estate, the site will represent your brand, and can even be integrated with your brand’s website
One of the most powerful features of our Hip Rewards Platform is that it extends the promotion and user experience onto the Mobile Channel. Users who access our promotions on mobile devices are automatically detected and served mobile optimized pages that are easy to view, browse and download content direct to their mobile device. Our Mobile Channel lets you offer consumers instant gratification with Premium Digital Content rewards at retail or anywhere they may be engaging with your brand.
Promotions that reward consumers on the Facebook Channel are powerful because they turn the simple act of redeeming a reward into a social event. Our Facebook Channel lives as an application on your brand’s Facebook page. Fans can engage and download content directly from Facebook, all the while building on your social goals of reach, engagement and amplification. With the Facebook Channel we make it easy for brands to:
Turn offline purchases into online rewards experiences
Identify who your buyers are and learn more about them
Encourage fans to gift, comment, and share with friends
Generate earned media and newsfeed results
Create brand advocacy and repeat purchase behavior
We license a catalog of over four million tracks available for download. Your customers will find popular artists like Beyoncé, Justin Timberlake, Kelly Clarkson and more. To see a case study with music rewards, click here.
We have relationships with all of the major movie studios. From Sony, to Warner Brothers, we work with the movie studios to secure major feature films for promotions (download or streaming). To see a case study with movie rewards, click here.
Our catalog includes thousands of mobile apps and games available for download on mobile devices including the world’s most popular titles. Whether consumers are looking for the latest EA madden football app or a fitness app for their workout, they will find great mobile content here. To see a case study with Mobile App rewards, click here.
eBooks & Audiobooks
We offer over 200,000+ eBook titles and 50,000+ Audiobook titles available for download. All of our book content is easily downloadable to the consumers’ eReader of choice. To see a case study with eBook & Audiobook rewards, click here .
We offer a suite of virtual currencies for promotional use, including: Google Play Credits, Hulu, Giftango, Amazon and Popular Games.
Measuring tangible ROI has never been more important for marketers than now, and all our products are built to deliver and measure success. Our programs deliver on the most important result for our partners: increased sales. That is why most of our customers are repeat buyers of Premium Rewards promotions. But it does not end there, our programs will deliver a wide variety of data points including specific identification and profiling of your buyers.
Increase Sales at Retail
Convert Consumers at Point-of-Sale
Repeat Purchase Activity
Get detailed analytics on actual buyers
Learn about customer purchase behavior and intent
Receive insightful customer profile demographics
Learn about customer content preferences
Comparative analysis of buyers vs. fans
Drive customer acquisition and retain customers
Incentivize online ad engagement
Derive Social Influence for your brand: Likes, Comments, Share and Reach Generation
Amplified brand messages through gifting, friend invites, and other gamification strategies
Generate earned media Unlock friends of fans