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Demographic Whitepaper: The Baby Boomer Effect

Baby Boomers are one of the largest demographic segments with a lot of buying power. Brands must find ways to engage with them at retail.

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Hispanic Americans – A $1.5 Trillion Brand Opportunity

Hispanic Americans are a significant force in today's retail economy. Brands must be aware of their cultural traits, digital behaviors and spending habits.



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Asian Americans – A Digital Savvy Market Force

Asian Americans have grown to 6% of the pop. in the US. To capitalize, brands must use segmented marketing to reach them.


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African Americans – A Social Media Empowered Market

African Americans have strong buying power and unique online and in-store shopping behaviors, all things brands need to pay attention to.


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Advice for Selling Brand Promotions into Retail

Retailers expect more of brand partners. Here's four qualities retailers are looking for from you and your next promotion.

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CPG Trends: Beauty, Personal Care, Cleaning

In part 2 we discuss trends in CPG Beauty, Personal Care, Household, OTC Health Products with tips on how brands can succeed.

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CPG Trends – Food, Beverage & Alcohol Markets

In part 1 we discuss trends in the CPG food, beverage, and alcohol markets and make recommendations on how brands can succeed.

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Demographic Trends: Targeting the Modern Male

Changing family and societal dynamics has brought forth a new shopper: the Modern Male. Learn how to market to males in this new age of shopping.

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Demographic Trends: Engaging Millennials

Millennials lead the digital revolution. Learn key shopper research on Millennials and how best to capture their attention. 

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Demographic Trends: Engaging Shopper Mom

Mom controls most household spending and influences her family’s buying habits. Learn insights on moms and advice on how to reach her.

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Digital Content Trends for Consumer Promotions

Engaging consumers is not difficult if you are aware of digital content and media consumption trends and how they can benefit your brand.

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Incorporating Mobile into Your Brand Strategy

Retailers demand mobile-first promotions to connect with consumers. Here are 5 ways to incorporate mobile into brand strategy.

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