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  • Resources-Whitepaper-engaging-generation-z

Engaging Generation Z at Retail

Generation Z is smart, socially validated and digitally obsessive. Brands must find ways to connect and engage with them at retail.

  • Resources-Whitepaper-baby-boomer-effect

Demographic Whitepaper: The Baby Boomer Effect

Baby Boomers are one of the largest demographic segments with a lot of buying power. Brands must find ways to engage with them at retail.

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Hispanic Americans – A $1.5 Trillion Brand Opportunity

Hispanic Americans are a significant force in today's retail economy. Brands must be aware of their cultural traits, digital behaviors and spending habits.



  • Resources-Whitepaper-engaging-asian-americans-border

Asian Americans – A Digital Savvy Market Force

Asian Americans have grown to 6% of the pop. in the US. To capitalize, brands must use segmented marketing to reach them.


  • Resources-Whitepaper-engaging-african-americans-border

African Americans – A Social Media Empowered Market

African Americans have strong buying power and unique online and in-store shopping behaviors, all things brands need to pay attention to.


  • Resources-Whitepaper-selling-brand-promotions-into-retail-border

Advice for Selling Brand Promotions into Retail

Retailers expect more of brand partners. Here's four qualities retailers are looking for from you and your next promotion.

  • Resources-Whitepaper-cpg-trends-part-2

CPG Trends: Beauty, Personal Care, Cleaning

In part 2 we discuss trends in CPG Beauty, Personal Care, Household, OTC Health Products with tips on how brands can succeed.

  • Resources-Whitepaper-cpg-trends-part-1

CPG Trends – Food, Beverage & Alcohol Markets

In part 1 we discuss trends in the CPG food, beverage, and alcohol markets and make recommendations on how brands can succeed.

  • Resources-Whitepaper-modern-male-shopper-border

Demographic Trends: Targeting the Modern Male

Changing family and societal dynamics has brought forth a new shopper: the Modern Male. Learn how to market to males in this new age of shopping.

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Demographic Trends: Engaging Millennials

Millennials lead the digital revolution. Learn key shopper research on Millennials and how best to capture their attention. 

  • Resources-Whitepaper-shopper-mom-whitepaper-border

Demographic Trends: Engaging Shopper Mom

Mom controls most household spending and influences her family’s buying habits. Learn insights on moms and advice on how to reach her.

  • Resources-Whitepaper-5-digital-content-trends-border

Digital Content Trends for Consumer Promotions

Engaging consumers is not difficult if you are aware of digital content and media consumption trends and how they can benefit your brand.

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