Here we explore industry research and comprehensive profiles on who shoppers are today, what they are doing, and how you can win them at retail!
Fresh from the 2015 SXSW Interactive Festival, we discuss how trends today are changing the way agencies and brands approach marketing.
Thorough best practices for leveraging celebrity talent in order to build brand loyalty, foster engagement, and drive in-store sales.
Leverage promotions to build and engage your customer database, collect and map data insights, and use insights to re-target consumers.
Social crowds and the right content and rewards can drive success for a brand’s social share of voice online and in the retail aisle.
2014 solutions to on-pack promotions include methods like: mobile, retailer exclusive, and emerging technologies, alongside on-pack/in-pack solutions.
Part 2 reports on trends and best practices in activating and converting mobile consumers in-store, including mobile insights and BuyerVision results.
Shopper Marketing – Keys to Succeeding at Retail outlines ways to win with retailers by offering account exclusives, mobile programs, value offers and more.
Part 1 outlines trends and best practices in activating and converting mobile consumers along the path-to-purchase and in-store.