Campaign Brief: The University of Iowa looked to Increase the response rate of Student surveys.

Hip Digital Solution: Students who completed the web-surveys were given a free pin code to download music. Download cards were custom branded for the University of Iowa.

Results: The University of Iowa reported a response rate of 22% when administered without a music incentive. With the music incentive, response rates increased to 38%. This represents a total increase of 78% with music.