Tracey Matchett has spent 20 plus years working with Fortune 100 clients including P&G, General Mills, PepsiCo, Wells Fargo and Macy’s to name a few. She is currently responsible for establishing Hip Digital’s new business as well as growing existing business by delivering strategic solutions. Tracey has extensive experience in digital/social media, integrated marketing, promotions and account management.

Prior to joining Hip Digital, Tracey was VP Marketing Strategy at DMI Music where she worked with Tier 1 brands developing integrated music and interactive campaigns. Previously, to that she led multiple North American Account Management and New Business teams. She started her career at Compusearch Micromarketing and Data Systems in Canada where she rose to lead the Consumer Packaged Goods and Retail Divisions.

Tracey brings passion, experience, positive energy, teamwork and a keen desire to truly build long term relationships. Her consultative, results-oriented approach has been pivotal in her success.