Hip Digital Media

Technology

Our platform includes technologies, both software and hardware, that manage the delivery of secure music and customized web services.

Software
Ongoing software development at Hip Digital Media ensures an optimized framework for the delivery of digital entertainment content. Using secure web services architecture, our software provides clients with multiple levels of access to our core entertainment library, offering maximum flexibility.

Our software supports the most commonly used browsers (Internet Explorer, Firefox, AOL, Safari) across Windows and Macintosh platforms. Clients enjoy maximum flexibility in providing content to consumers.

Our online reporting system provides clients with reports on user demographics, download patterns and response rates on promotional campaigns. In addition, royalty reports are provided to our record label partners in formats that conform to their individual requirements.

Infrastructure & Hosting
Our datacenter, a global Tier 1 facility with direct connections into major internet network access points, has peering arrangements with other Tier 1 service providers and other peering partners worldwide.

This level of sophistication provides an environment unsurpassed in its reliability. Its features include:

  • 100% uptime guarantee
  • UPS and emergency diesel generators
  • Redundant air-conditioning/flow management & fire suppression systems
  • Cisco powered network using Hot Standby Router Protocol (HSRP)
  • 24/7 manned network operations center
  • Global load balancing provides optimal disaster recovery and improved content delivery performance

Media Download Specifications
Audio downloads in the Hip Digital music library are in MP3 and Windows Media Audio (WMA) formats. All WMA downloads are encoded with Microsoft's Digital Rights Management (DRM) encryption technology. Our DRM contains security options for specific license usage rules including license back-up, burns to CD-R and transfers to portable devices. Our DRM technology complies with the specific requirements of each record label partner.

Our WMA audio files are supported by most popular desktop media players (Windows Media Player, Winamp, Real Player) and a number of WMA compliant portable devices. Our MP3 files are compatible with any media player and portable device.