Hip Digital & McCain make a blockbuster hit at home
Hip Digital worked with McCain and their agency partners to design a family promotion aimed at engaging the family in their home. The goal of the promotion was to drive sales, engage consumers and activate brand preference. McCain Movie Night allowed consumers to receive a Bonus Digital Movie Rental inside of select pizza packages.
McCain leveraged Hip Digital’s proprietary Movie Viewing Platform technology to create a fully branded and custom platform where McCain consumers could use their Code to select a movie for a 48 hour rental.
Hip Digital worked with movie studio partner, Warner Bros, to license 25 hit movies, aligned with the McCain Pizza target demographic and offer them to consumers are rewards. Hip Digital Secured marketing pass through rights for movie titles, and Warner Bros logo which McCain leveraged for their supporting marketing initiatives.
During the most competitive period of year (the Super Bowl) McCain invigorated the entire sales channel with this promotion, resulting double digit lift in sales. What is more, McCain was able to secure incremental Point-of-Sale displays, drive repeat purchase behavior and category market share up an impressive amount. Pizza lovers and movie fans were delighted.