Get Your Free Music Under the Cap of Dr Pepper
Hip Digital & Dr Pepper teamed up to drive purchase frequency & increase consumer engagement at retail. Pin codes were printed on millions of bottles of Dr Pepper & Diet Dr Pepper at retailers across the US.
Dr Pepper leveraged our Hip Rewards Platform Web and Mobile Channels to reward consumers. The platform is brought to life with cross promotional offers from Dr Pepper and highlights of top artists that fit with the Dr Pepper target demographic.
With each purchase, consumers have a 1 in 8 chance to win instant music rewards from a branded web & mobile music store, with an option to convert their credits to Amazon.com gift card credit as well.
30% repeat purchase behavior, with over 2 million impressions created. 44% of participants accessed on mobile devices.