Celebrate the season with Clorox Instant Rewards!
Clorox was looking to drive sales at retail while adding value to their product lines for Clorox Bleach and Disinfecting Wipes. Hip Digital and Clorox launched an in-store promotion exclusively at Walmart across the US to achieve these objectives.
With every purchase of a Clorox Bleach or Disinfecting Wipes product, consumers receive digital content credits to choose content from a custom branded site accessible on both web and mobile devices.
Clorox consumers can choose from Music, Mobile Apps, eBooks, Audiobook, Virtual Currencies from a fully branded Clorox & Walmart rewards platform.
The program is being supported by social engagement campaigns and generated one million organic impressions in its first 2 weeks alone!