Menlo Park, CA – November 29, 2010: Hip Digital Media, Inc., North America's leading digital promotions company, and FUSE Marketing, one of the largest digital media and communications agencies in Canada, teamed up this past weekend to launch Canadian Tire's Our Gift to You promotion at nearly 500 retail stores across Canada. With Hip Digital and FUSE Marketing's expertise behind this large scale promotion for Canadian Tire, the stores distributed a total of 2.1 million scratch and win cards to all customers who purchased any of Canadian Tire's products on November 27 and 28, 2010. In order to spin customers' attention their way prior to one of the busiest weekends for shopping of the year, Canadian Tire sent approximately twelve million flyers to their customer base during the week of November 21st.
1.7 million of the 2.1 million cards that Canadian Tire's stores gave away over the weekend have codes that are valid for one digital music download, good until March 31, 2011. The remaining game cards offer a discount to Indigo Books & Music stores across Canada. Additionally, as part of their Our Gift to You promotion, each Canadian Tire store gave a $1,000 cash prize to one lucky customer.
"Next to money, music is the most powerful currency for reaching customers," says Ken Blakely, Group Account Director with FUSE Marketing Group in Toronto. "With almost 500 Canadian Tire stores nationwide, this is a great volume digital music promotion for our client."
Hip Digital helped keep FUSE compliant with Canadian laws regarding bilingual communications for promotions by building two separate digital music stores (one in English, and one in French ) for the customers to redeem the codes from their game cards. Both online stores offer a variety of artists and holiday music to help spread cheer from east to west. Likewise, FUSE strategically distributed the game cards themselves across Canada, with the majority of cards with French text going to stores in province of Quebec.
Cyndi Walker, Hip Digital's Director of Operations, states "We are pleased to partner again with FUSE on a successful project. Canadian Tire is a large, national brand, and we enjoy aligning ourselves with a company such as FUSE to execute a digital promotion of this size."
Says Blakely, "Hip Digital has been tremendous to work with on this promotion, particularly in how they integrated the creative aspect from Canadian Tires' existing website into the two online digital music stores. FUSE has worked well with Hip Digital on previous digital music promotions, and once again they have delivered a seamless program."
About Hip Digital Media:
Hip Digital Media is the leading Digital Promotions Company that brings high-end technology and programs to link brands with their consumer markets.
Holding MP3 licenses from all 4 major labels in the U.S., United Kingdom and Canada, Hip Digital enables innovative customer experiences with digital
entertainment campaigns for Fortune 500 brands and online media companies. Additionally, Hip Digital protects companies from over-redemption liability
with its in-depth promotional risk coverage and underwriting capabilities, enabling large-scale programs that increase brand awareness and user experience.
Experience Hip Digital's suite of services at Hip Digital Media
Media Contact:
Josh Gertz
Hip Digital
(404) 705-8885
josh@hipdigital.com