Extensive Catalog of Music Provided by Hip Digital Media
(June 21, 2010) - MDI Entertainment , a subsidiary of Scientific Games ( NASDAQ:SGMS) today announced an agreement with Hip Digital Media, Inc. to offer music downloads for prizing in instant games and other marketing applications, including a player rewards program.
Under the agreement, MDI will provide lotteries with PIN codes redeemable for downloads at a proprietary lottery music store web site developed by Hip Digital. On the web site, players will be able browse through a catalog of millions of tracks, redeem their PIN codes and download their selections onto computers or personal media players. MDI and Hip Digital also plan to work together to provide lotteries with integrated music-related marketing services including unique concert experiential prizes and other local promotions.
Hip Digital Media is one of the leading B-to-B music download providers in the world, powering more than 200 music download programs worldwide. Music downloads available through this program will be in MP3 format which can be played on virtually any type of digital audio device and will be DRM-free.
“We undertook an extensive review process to identify the best partner to work with in this category, said Kyle Rogers, Executive Vice President of MDI. “Hip Digital had the complete package for us - a large catalog of tracks for players to choose from, a well-designed internet storefront and strong technical support. We also recognized that Hip Digital’s contacts in the music industry would be valuable in
“We undertook an extensive review process to identify the best partner to work with in this category, said Kyle Rogers, Executive Vice President of MDI. “Hip Digital had the complete package for us - a large catalog of tracks for players to choose from, a well-designed internet storefront and strong technical support. We also recognized that Hip Digital’s contacts in the music industry would be valuable in helping to secure one-of-a-kind experiential prizes and other promotional extensions to a music-themed ticket.”
“We are extremely pleased to be entering the lottery category in partnership with MDI”, said Josh Gertz, VP Sales, with Hip Digital Media. “Music downloads should be highly appealing to a broad spectrum of lottery players and we are excited about the opportunity to develop promotions that help lotteries achieve their goals.”
About Scientific Games:
Scientific Games Corporation is a leading integrated supplier of instant tickets, systems and services to lotteries worldwide, a
leading supplier of server based gaming machines and systems, Amusement and Skill with Prize betting terminals, interactive
sports betting terminals and systems, and wagering systems and services to pari-mutuel operators. It is also a licensed pari-mutuel
gaming operator in Connecticut, Maine and the Netherlands and is a leading supplier of prepaid phone cards to telephone companies.
Scientific Games' customers are in the United States and more than 60 other countries. For more information about Scientific Games,
please visit our web site at Scientific Games
About Hip Digital Media:
Hip Digital is a technology company that enables its customers to easily sell music and create music based promotions.
Hip Digital technology allows customers to leverage the power of music to achieve their marketing and sales goals.
Customers include Fortune 500 companies with programs that reach over 100 million consumers worldwide.
Hip’s flagship technology, The Digital Music Engine (DME) is a web-based cloud service which provides access to
Hip Digital’s catalog without the complexity of managing such a comprehensive catalog.
For more information please visit: Hip Digital Media
Certain statements in this press release which are not historical facts, constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements, including those relating to timing of contracts, renewals or other events, business plans and performance objectives, are based upon management's current expectations, assumptions and estimates and are not guarantees of future results or performance. Actual results may differ materially from those projected in these statements due to a variety of risks and uncertainties and other factors, including, among other things: competition; material adverse changes in economic and industry conditions in our markets; technological change; protection of intellectual property; security and integrity of software and systems; laws and government regulation, including those relating to gaming licenses, permits and operations; seasonality; dependence on suppliers and manufacturers; factors associated with foreign operations; failure to retain, renew or perform on contracts; resolution of pending or future litigation; and other factors described from time to time in our filings with the SEC, including our most recent Annual Report on Form 10-K. Forward-looking statements speak only as of the date they are made, and except for our ongoing obligations under the U.S. federal securities laws, we undertake no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.
For More Information:
Josh Gertz
Hip Digital
(404) 705-8885
josh@hipdigital.com