Customer Engagement & Gift with Purchase - Pottery Barn Teen
Campaign Brief:
Pottery Barn Teen looked to increase sales and create meaningful user engagement on their website.
Hip Digital Solution:
Hip Digital created a custom branded streaming music player for users to listen to while shopping online. The player featured Like buttons whereby a user could Like a song, and share this recommendation with their friends on facebook.
Hip Digital also created a custom branded full catalog music store with customized playlists that featured content from up and coming bands.
Results:
Music listeners spend 3X more time on the site than those who don't. Music reward email open rates higher than 90%. Campaign currently in market.