Campaign Brief: Old Dutch looked to create an exciting first-time national campaign that would engage a younger demographic

Hip Digital Solution: Hip Digital PIN codes, and campaign URL were printed on packages of Old Dutch chip bags.

Purchasers were given the opportunity to enter to win a VIP Concert Experience with a Sony Music artist, sourced by Hip Digital.

Hip Digital created the custom branded music store and PIN exchange page, in English and French, whereby entrants could download free tracks.

Hip Digital further customized the music store catalogue to feature Sony-only content, in order to utilize artist images in marketing pieces.

Results: Campaign currently in market.