Campaign Brief: Ford looked to associate the Ford Escape as the vehicle of choice for road trips with their target demographic.

Hip Digital Solution: Hip Digital created a custom branded microsite whereby users enter to win 10 free downloads daily from the MSN Music Store, also designed and powered by Hip Digital.

PIN codes were delivered real-time by Hip Digital, via custom branded email. Users were encouraged to build their custom Ford Roadtrip Playlists.

Results: Branded touch points throughout the MSN portal engaged MSN users, and thousands of music downloads were given away during the campaign.