This fall we have been busier than EVER at Hip Digital. Thanks to our entire team we have delivered some great programs for brands and retailers, both for rewarding customers’ in-store, online, at events, for CRM, loyalty campaigns and so much more! Programs have also gone live across the US & the UK. Here is a sneak peak…
Spar: Hip Digital is currently powering a program for Spar (one of the leading UK retailers). The goal of the program is to drive repeat purchase behavior throughout the promotional period. A music voucher worth 1 song is given to consumers with every +£5 transaction. Songs can be redeemed on web and on mobile devices. Our sources say that program has been a great success in terms of sales results! To read more about the program from the Brand team, check out the article in the Ulster Grocer. Or Visit the reward site here: http://spartunes.com
Dove: Hip Digital and Dove launched a promotion aimed at re-engaging Dove Insider members who were inactive for 12+ months. Targeted emails were sent to thousands of Insider members with rewards for re-engaging with the Dove Insider Program. Rewards included music downloads from a catalogue of millions of songs and mobile apps from EA games and more. Visit the reward site here: Dove Insider
Clorox: Hip Digital and Clorox launched an in-store promotion exclusively at Walmart across the US. Objectives of the program included driving sales and adding value to the product lines. With every purchase of a Clorox Bleach or Disinfecting Wipes product, consumers receive digital content credits to choose content from a custom branded site (accessible on both web and mobile devices). The program is being supported by social engagement campaigns and generated one million organic impressions in its first 2 weeks alone! Visit the reward site here: Clorox Instant Rewards
Georgia Pacific: Hip Digital and Georgia Pacific teamed up to help drive opt-in to their CRM database in the US. Through FSI (free standing inserts), newspaperer and direct mail, GP offered a 3 song music reward to consumers that opt into their database.
Wells Fargo: Hip Digital and Wells Fargo incentivize Hispanic consumers to sign up for a Wells Fargo account by offering 10 bonus music tracks from a Spanish (and English) music platform, que bueno! The site also features lists of top songs from popular Hispanic artists, as well as a catalog of millions more! Visit the reward site here: http://wellsfargo.hipdigital.com/
Honda: Hip Digital is helping Honda convert offline consumers to an online environment by incentivizing them to sign-up for email communication at Honda trade shows. Consumers visit booths at an auto show, supply their email address and receive a Pin Code for a digital reward via email. Consumers can choose from a variety of content as their reward. Visit the reward site here: Honda Credits
Stay tuned for many more great programs coming in the New Year with some of the largest CPG brands in the world!
About Us: Hip Digital is the leader in promotional marketing technology that enables brands to increase sales, engage consumers and provide buyer analytics by using premium digital content rewards such as music, movies, mobile apps, eBooks and virtual goods.