Campaign Brief: Duracell wanted a digital incentive platform that would appeal to and engage users of the brand.

Hip Digital Solution: Hip Digital created a custom branded multi-product Digital Rewards Store that includes a portal page, music, facebook credits, apps, and more.

Duracell printed Hip Digital PIN codes on-pack, that could be redeemed on the Digital Rewards Platform. Via the partnership with Hip Digital, Duracell received creative rights to utilize the facebook Credit logo on pack, thereby tying their brand with one of the most recognizable brands in the world.

Results: Trial campaign became standing content strategy live in market since 2009.