Cyndi oversees the frontend and backend management of many HIP promotions, contract development, internal operations, and client support through program deployment. Since joining the digital promotions industry in 2005, she has facilitated the successful launch and delivery of more than 2,000 promotions, and recently managed promotional campaigns for clients such as Sony, Moet Hennessy, Eidos, Sky Spirits, SC Johnson, General Mills and Kellogg's, just to name a few.

Cyndi began working in the promotional risk arena in 1997 with SCA Promotions, Inc., where she helped develop a prepaid promotional phone card division before transitioning that model to more relevant digital content by assisting in the successful launch of Promotional Currency, LLC in 2005 (which was acquired by Hip Digital in 2010). When not working on HIP projects, Cyndi loves traveling with her husband and their son. Somewhere in her busy life, she does find spare time to enjoy her two biggest passions: scuba diving and reading.