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What did we expect? The last ten years was all about empowering the consumer. We gave them ubiquitous broadband, the ability to search every web site, share the results with their friends, buy things with a single click, and do all this anywhere with their smartphones.
Be careful what you wish for. Now consumers want "50% off" daily deals, they want to pay $8/mo for 200,000 movies streamed instantly, they want real-time news tweeted on-location, and they most definitely want to play games with their friends for free. You wanted to empower the consumer, you got it, and you got millions of them. |
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So how do marketers engage this crowd that wants more for their attention? That is the greatest question facing marketers today. Throughout every wave of technological advance, one thing has stayed constant: "Content is king". Always has been. Associating your brand with the right content, the right entertainment experience is one of the most effective was to engage consumers in this era. At Hip Digital, we see over and over again that online marketing campaigns that reward consumers with digital content, receive a material increase in engagement, which more than offsets the cost of the content.
Take music for example. Even in campaigns offering a single song reward, we see consumers spending nearly 5 minutes per visit generating 10 page views per visit. That is nearly 10x the industry standard. What do they do in those five minutes? They sample songs (30 second clips), they check out new releases and top artists, they search for their favorite songs and read bios - all under the branding of the marketer. It's the democratization of the iTunes experience.
So how do marketers engage this empowered consumer base? Get empowered yourself. Offer 3 million songs they can choose their rewards from. Give them the ability to stream a sample instantly, give them the ability to redeem the reward on their smartphones and share it with their friends on Facebook, and give them virtual goods in the games they love to play for free. In short, adapt and empower yourself with the same tools that empowered them.
Contact us today and find out how. |
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Hip Digital is excited to announce that in August, we will begin augmenting our Multi-product stores with a robust mobile apps catalog that includes mobile gaming, video, social networking and personalization tools. Our apps are compatible across all major US, Canadian and UK mobile networks and PDA's and includes top titles like Angry Birds, LEGO Games from Lucasarts and Disney Mobile Apps. With nearly 1 million apps, games, videos, screensavers and wallpapers to choose from (many apps offer a version for different platforms - iPhone, Android, Blackberry, Windows), there is sure to be something for every smartphone owner. Low price points and maximum compatibility is why we are predicting that this catalog will quickly become a top redeemer in each of our multi-product stores.
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Wanna know how much time users are spending on their smartphones? An average of 81 minutes per day – just on their mobile apps! US smartphone users spend more time on their apps per day than they do on their mobile web or desktop, and industry experts predict that more smartphones and tablets will ship in 2011 than PCs or notebooks. As of this month, people with smartphones spend an average of 81 minutes per day on their mobile apps and on average about 74 minutes on the Web. Just 6 months ago, the split was nearly even. A year ago? The split clearly favored the Web. There has been an astounding 91% increase in time spent on mobile apps since June 2010.
What are users doing on their apps? The majority of users are engaging in the most popular category: games and social networking. This category alone represents nearly 80% of time spent on apps.
With Hip Digital's new App content, you can begin offering digital content that consumers have indicated is even better than the internet! Make apps work for your brand – contact us today to find out more. |
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| Beginning in June, Honda Ontario Power Dealers launched the Honda Summer Lovin' Event (Honda Power includes ATV, motorcycle, water sports, lawn equipment and more). The campaign builds upon the excitement Honda customers feel for summertime. Hip Digital is supporting Honda with their multi-tiered marketing campaign via the following efforts: |
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Mass Media Through Interactive Ads with Digital Content - As part of a Honda Ontario media buy with Corus Entertainment, Corus is hosting a game – the Honda Summer Lovin' Event Motorcycle Game, on 30 of its radio stations' websites. Using their PC's keys, participants ride a virtual Honda VT750 RS, collecting Honda logos. If they collect enough in 30 seconds, they earn a PIN which they redeem for Facebook Credits or music downloads. |
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Customer Appreciation Efforts at Honda Ontario Retailers - Honda values their loyal customers and rewarding them with premium and relevant digital content was an obvious choice. For customers who regularly spend time outside in the sun or on leisurely motorcycle rides, Honda needed to connect to their customers via their passion - music. As part of a promotional marketing kit sent to Honda Ontario Dealers, dealers received gift cards for music or Facebook Credits where valued Honda customers could consume digital content (specially designed for Honda by Hip Digital). |
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Understanding Honda Customers Better – Survey Fulfillment Incentives -Growing Honda Ontario's customer database is critical to future communications. For customers who have participated in past Honda events, Honda offered them an opportunity to earn digital content through survey participation. Instant digital rewards are a huge motivator! |
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