Case Studies

Warner Music Canada
Client: Telus

Telus, Canada's second largest telecommunications company, used music an educational incentive for staff.

Telus created several consumer offerings and promotions to celebrate the first digital release of the Led Zeppelin catalogue by Warner Music Canada. To help educate their staff about the products and offerings, Telus gave out PIN cards that directed participants through an educational portal where upon the PIN could be redeemed for one of ten classic Led Zeppelin tracks.

Hip Digital provided both English and French download sites and the tracks were delivered within seconds of PIN entry.