Case Studies

Sony BMG Canada: Elvis
Client: Sony BMG Canada | The Metro, Le Journal

Hip Digital fulfilled this creative cross market promotion for Sony BMG Canada to commemorate Elvis's Anniversary and music catalogue. PIN codes redeemable for free Elvis downloads were printed in Toronto's Metro News and Montreal's le Journal for 5 consecutive days. Hip Digital facilitated the rotation of 5 distinct Elvis songs for each day for this multi-market, bilingual promotion.