Case Studies

Seagate Corporation partnered with Hip Digital for a unique promotional offering in support of their Summer Concert Series in the San Francisco Bay Area.

Hip Digital worked closely with Seagate to define the overall offering. Custom download cards were integrated with a compelling contesting feature. Each cards, distributed to concert attendees, contained a PIN Code and a URL to a Hip developed download page offering 2 MP3 downloads.

PINs not qualifying for music downloads were also rewarded by being redirected to a discount offering page for Seagate hard drives at all participating Staples stores.

PIN codes were further used in Seagate's monthly newsletter. Consumers were incentivized to provide basic user and demographic data and were then directed to a wide selection of songs to download.

The overall campaign distinctly details Hip's affinity for creative marketing.