Case Studies

Samsung and Beyonce
Client: Samsung

This engaging branded download promotion was a collaboration with the 'Beyonce - Presented By Samsung' concert tour. At every show Samsung distributed branded download cards to concert attendees. Each card contained a unique PIN code redeemable for the Beyonce track "Get Me Bodied".

Hip Digital facilitated content acquisition, licensing, PIN code authentication, song fulfillment and full site design; working closely with Samsung's agency to meet brand and message consistency.