Case Studies

Client: EMI Music Canada

Hip Digital partnered with EMI Music Canada to offer this purchase incentive to Relient K's growing fan base. Inserts with unique PINs and a promotional site URL were included in Relient K's latest CD, 5 Score And Seven Years Ago.

Upon going to the site and entering the PIN code, the user was offered an exclusive Relient K song download. This successful promotional campaign illustrates how an artist fan base can be grown through the incentive of exclusive digital downloads.