Case Studies

Nissan Versa: Visit Website
Client: Nissan Canada

In September 2006 Nissan Canada launched liveversa.ca in conjunction with the release of the all-new Nissan Versa. Liveversa.ca is an online community that supports a unique adventure reality show where contestants travel cross country. Visitors to the site who register to win a brand new Nissan Versa, automatically receive a free music download.

As the music delivery partner for the Live Versa campaign, Hip Digital delivers several pre-selected tracks to Nissan for distribution on liveversa.ca. The custom solution supports the integration of track previews and downloads accessed directly from liveversa.ca.