Case Studies

Maroon 5: Visit Website
Client Universal Music | HMV Canada

As an incentive for pre-purchasing the latest Maroon 5 album, It Won't Be Soon Before Long. Hip Digital partnered with HMV and Universal Music Canada to distribute an exclusive digital download to HMV customers. Users pre- registering for a CD purchase were given a download card containing a PIN code and web address directing them to a branded website for fulfillment.

The site, developed in English and French versions, allowed users to enter their unique PIN, preview and download the song within seconds. The song, 'Story' was an exclusive, not t found on any of Maroon 5's albums.