Case Studies
John Legend eStore: Visit Website
Client: Sony BMG Music Entertainment
The John Legend eStore was built exclusively for Target in conjunction with Sony BMG. The ecommerce micro-site allows users to access an exclusive John legend digital album via target.com. The site offers a streamlined purchase and download process allowing users to preview all tracks and initiate the purchase process in 2 quick steps. Once credit card information has been entered and verified users are directed to the download page to initiate the delivery process. Downloads are delivered via Hip Digital's unique download management system which supports all operating systems and web browsers.


