Case Studies

Esso Cryo Music Store: Visit Website
Client: YTV | Esso

Together with YTV, Hip Digital developed a unique offering for Esso Gas Stations. The offer allowed consumers to accumulate Cryo points upon purchase of select products. Users could then redeem point for goods on the Esso Cryo website. Hip Digital integrated a full promotional download store as part of the redeemable incentives.

Users with Cryo Points could redeem for a PIN code valid for a selection of tracks from the Esso Cryo Music site.

The property contained over 1 million tracks from all 4 major labels and a number of independents. Consumers had access to Hip Digital's complete musical search and discovery experience. This included an easy to navigate interface to our large music repository containing MP3 & WMA downloads, streamed music samples and artist biographies.