Case Studies

EMI Music Canada | HMV
Client: Ernst & Young Canada

As part of their annual campus recruitment campaign, Ernst & Young Canada launched a program called Get a Life. During the fall of 2006, E&Y staff visited university campuses across the country urging students to register for the Get a Life Career program. As a bonus for registering, students received download cards good for 3 free music downloads.

Developed by Hip Digital, getalife.hipdigital.com is a uniquely branded, standalone site where participants enter their PIN Code to redeem their free downloads. This creative solution is a distinctive branding opportunity for E&Y with a simple and seamless user experience.