Case Studies

Corus Entertainment
Client: Corus Entertainment

LifeSavers

Hip Digital partnered with YTV and Lifesavers to develop a fresh, fun, branded campaign for kids. Integrating with YTV's existing contesting engine, PIN codes & URLs to the Starsplosions Download site were distributed in real time to contest winners on YTV.com. Winners downloaded 5 popular and kid-friendly songs from major record labels.

Froot Loops

The YTV Kellogg's Froot Loops promotion was a fully branded micro promotion for kids. YTV ran an online contest pointing real time winners directly to a HIP Digital download page showcasing the coolest downloadable kid's tracks from our major label partners.