Case Studies

Boru Vodka
Client: Boru Vodka

In summer of 2007 Boru Vodka launched its line of Vodka in North America through a number of interactive initiatives.

The Defend the Bar Band Campaign allowed independent artists to participate in an online contest where users vote for their favorite bar band. By voting users were eligible to win free daily downloads and other prizes. Everyday during the program, 100 pin codes with a value of one download were given away. PIN Codes were distributed via email.

The micro-promotion was designed to match the campaign by Boru's agency and featured 25 alternative rock tracks from independent labels.