Do you have any idea of the spending power of Moms? In a recent report prepared by MarketResearch.com, it was noted that Moms are instrumental in spending nearly $200 billion per year (yes that is with a ‘B’) just on groceries and food purchases alone. In total household spending per year, that number is well over the TRILLION dollar mark (yes that one is with a ‘T’ and a bunch more zeros). It is no wonder that Moms are generally the primary target of advertising and promotions from brands and retailers alike. I am proudly one of over 85 Million Moms in the US and WE contribute a tremendous amount of purchasing power in today’s marketplace. But do brands truly understand how to access and activate the loyalty of my buying sector? || Read more
We all know that without customers you don’t have a business. It stands to reason that it is much easier to sell people a product they want, and to really know what people want, you have to ask them.
It’s safe to say that the number of Likes a Facebook Brand Page retains is correlated to its success, although in some ways it has become a game of “I have more than you do, nah-nah-nah-nah-nah”. Indeed, likes are valuable, but the brands that stand out look at their fans as more than just another Like. || Read more
It is not news that the music industry in the US and worldwide has been hit hard in recent years and sent into a decline, far from the point of the highest peak in the late 1990’s when CD’s were a commodity and sales went soaring sky high. But is it really a result of illegal peer-to-peer file sharing that sprung out of control starting in the 1990s? Are people really not interested in buying music? Or could it be that retailers and the record labels failed to adopt digital as the next format and support it as such? Could they have warded off the decline phase and stay in maturity for a lot longer if they had seized the opportunity digital presented? I believe they could have. || Read more
You have a huge email list, millions on fans on Facebook and thousands of followers on Twitter. But are your brand promotions at retail reflective of this new world? As technology is vastly and rapidly progressing, brands are forced to adapt to stay relevant to today’s tech-savvy consumer. Gone are the days where an effective marketing strategy involves mailing a coupon to consumers or waiting for rebates. Brands and retailers must now embrace technology and rely on the digital expertise of technology companies to build interactive, engaging, and appealing marketing platforms to consumers.
The all important question remains, can we TRACK how digital marketing is driving in-store sales? Are digital promotions and coupons the only way to truly track a consumer from online to in-store? This very topic or question has come up hundreds of times in my discussions with Digital Marketers in the past few years. And in our experience, promotions still remain the most concrete method for brands to track online to offline sales and provide buyer insight. || Read more
How long after you woke up this morning did you look at some sort of screen? Perhaps you checked your email on your smartphone or checked the weather on your iPad? Five minutes, 15 minutes, half an hour? I would think most of us do not go longer than an hour after our day starts before we engage online. || Read more
HOW CAN WE HELP?
Since our inception seven years ago, we’ve explained our business countless times to customers all over the world. Yet, it is still exciting to write about it on this first post, perhaps because it feels like we are sharing our passion not just with customers and partners, but also with rest of the world, friends, and family. Thank you for reading.
WHAT WE DO IS SIMPLE… || Read more
