Google hosted the DoubleClick Leadership Summit earlier this week with Neal Mohan offering solutions for the new digital age, and Laura Desmond sharing an eye opening metaphor for marketing itself. This keynote emphasized not only the importance of mobile but also in measuring it, and finally driving home the concept of necessary change to better adapt to the current digital environment.
Join Hip Digital in our latest Webinar as we discuss: Today’s Shoppers: Key Demographic Insights – comprehensive research profiles and best practice insights on how to engage and convert the shoppers that are most relevant to your brand.
Join Octagon First Call and Hip Digital in our Webinar as we discuss: Entertainment, Brands & Retail Strategy – how to leverage celebrity talent to build brand loyalty, engagement, and in-store sales.
Today we will talk to you about Shopper Mom. Why? Moms are brand powerhouses when it comes to shopping and they continue to exercise strong buying behaviors in the digital age. Moms influence over $2.4 trillion dollars of annual household spending in the US and make 85% of all consumer product purchases! || Read more
In October, we circulated our Guide to Holiday Season 2014 with best practices on driving sales this retail season. So far, our first tip has hard results to back it up! Our advice was to “Start Holiday Marketing Earlier, and End Later!” The results are in: while Black Friday sales fell short of last year, November 2014 as a WHOLE in terms of retail spending was up 5.4% according to ShopperTrak, meaning that shoppers were engaged earlier in the season than usual. || Read more
I have loved and flown kites all my life. Growing up in Istanbul, my grandfather showed me how to make the two kinds of kites one could make: the hexagonal kite (Elmali or apple kite), or the classic diamond shape kite (Armutlu” or the “pear kite). You made the skeleton with thin sticks, bamboo, and used newspaper to cover them. The rest was pure happiness.
It’s not too late! Christmas Day is a mere 10 weeks away, but there is still time to implement our 6 best practices into your holiday marketing plans. This holiday season is shaping up to be the largest holiday spending year ever, with retail sales expected to increase 4.5% to nearly 1 trillion dollars! Are you on point with the current consumer trends and behavioral shifts for 2014?
As many of you probably are aware, a major shift is happening in the US CPG market. Beyond increasing competition and product assortment creating a challenging market place, today’s health and lifestyle-conscious consumers are significantly shaping the CPG industry, particularly when it comes to choice of food, beverage and alcohol products.
We are excited to announce the launch of our latest promotion at Hip Digital – a holiday program in partnership with Coffee-Mate! The program, Coffee-Mate Holiday Kitchen, allows consumers to win thousands of daily instant prizes including a chance to win $25,000 towards a Martha Stewart Living™ kitchen available exclusively at The Home Depot. || Read more
The summer is flying by and our promotional calendar is a testament to just how busy our summer has been! I wanted to take time to share with you some of the great promotions we have been launching and running over the past few months, from brands like Crush, Georgia Pacific, Johnson and Johnson and more.