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In October, we circulated our Guide to Holiday Season 2014 with best practices on driving sales this retail season. So far, our first tip has hard results to back it up!  Our advice was to “Start Holiday Marketing Earlier, and End Later!”  The results are in: while Black Friday sales fell short of last year, November 2014 as a WHOLE in terms of retail spending was up 5.4% according to ShopperTrak, meaning that shoppers were engaged earlier in the season than usual. || Read more

posted by on Hip Digital's Blog

 

Join Epsilon and Hip Digital as they discuss and share best practices in their session: Leverage Promotions To Build Loyalty and Repeat Purchase.

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posted by on Hip Digital's Blog

I have loved and flown kites all my life.  Growing up in Istanbul, my grandfather showed me how to make the two kinds of kites one could make: the hexagonal kite (Elmali or apple kite), or the classic diamond shape kite (Armutlu” or the “pear kite).  You made the skeleton with thin sticks, bamboo, and used newspaper to cover them. The rest was pure happiness.

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posted by on Hip Digital's Blog

It’s not too late! Christmas Day is a mere 10 weeks away, but there is still time to implement our 6 best practices into your holiday marketing plans. This holiday season is shaping up to be the largest holiday spending year ever, with retail sales expected to increase 4.5% to nearly 1 trillion dollars! Are you on point with the current consumer trends and behavioral shifts for 2014?

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posted by on Hip Digital's Blog

As many of you probably are aware, a major shift is happening in the US CPG market. Beyond increasing competition and product assortment creating a challenging market place, today’s health and lifestyle-conscious consumers are significantly shaping the CPG industry, particularly when it comes to choice of food, beverage and alcohol products.  

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posted by on Hip Digital's Blog

What comes to mind when you think of “marketing”? Do images of flashy billboards or star-studded TV ads surface in your imagination? How about massive lists of email contacts, ready and waiting to be flung the latest and greatest content from your organization in one giant blast? Or perhaps you perceive marketing as a mere expense, gnawing away at your bottom line…

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posted by on Hip Digital's Blog

As a typical working mom, grocery and household shopping are just weekly chores that I have to find time to fit into my already taxed schedule.  When I’m shopping, there are two recurring themes that are extremely important to me: 1) mobile is my life, and 2) relevancy is key.  If your brand is looking to launch a successful promotion targeting shoppers like me, then you better be on target with these essential points.

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posted by on Hip Digital's Blog

Join Blue Chip Marketing Worldwide and Hip Digital as we discuss 2014 solutions for executing promotions in-store.

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