This fall we have been busier than EVER at Hip Digital. Thanks to our entire team we have delivered some great programs for brands and retailers, both for rewarding customers’ in-store, online, at events, for CRM, loyalty campaigns and so much more! Programs have also gone live across the US & the UK. Here is a sneak peak… || Read more
At last week’s Dreamforce 2013 Conference, Marc Benioff gave his Keynote address on the subject “Welcome to the Internet of Customers.” Benioff, CEO of Salesforce.com, used his Phillips Sonicare Wi-Fi toothbrush to demonstrate how increasingly connected we are. “When I go into the dentist he won’t ask if I brushed. He will say ‘what’s your login to your Philips account?’ There will be a whole new level of transparency with my dentist,” enthused Benioff. || Read more
Remember the days when you would wake up and turn on the radio in the morning. The objective was to hear some music and to get the latest news stories while getting ready for school or work! How things have changed! And all thanks to one small device…the Smartphone. || Read more
One of the major challenges facing our brand partners today is waging the competitive war at the retail shelf. Did you know that according to the POPAI, 76% of shoppers make their purchase decision in-store? In past, brands were able to activate national promotions, or run coupon and discount programs that could be turned on across the board to drive sales at retail during key periods. But retailers today seem to want something different. || Read more
If the individual consumer is the unit of measure there is a real uncertainty principle at work. Some marketers and tech companies, like Facebook, know who you are, but they don’t know what you do or what you buy. Some marketers, like Amazon or Safeway, know what you buy, but they don’t know who you are, what you like or who your friends are. It’s been near impossible to measure both. You observe one, you miss the other.
We at Hip Digital have been selected to speak at the Shopper Marketing Expo on October 9th 2013, alongside Kim Begeman from Kellogg’s and Kelly Spehar from Integer Group. Join us to hear the topic: Digital Omnivores & Relationship Building in the Retail Aisle. || Read more
I was recently asked, “…and people actually participate in promotions?” It’s actually a really good question. It’s simply stated, but hardly a simple ’yes’ or ‘no’ response. Why? It depends on the response perspective, because the response is in the eye of the beholder. In our experience at Hip Digital – YES people participate in promotions. || Read more