Today we will talk to you about Shopper Mom. Why? Moms are brand powerhouses when it comes to shopping and they continue to exercise strong buying behaviors in the digital age. Moms influence over $2.4 trillion dollars of annual household spending in the US and make 85% of all consumer product purchases! || Read more
In October, we circulated our Guide to Holiday Season 2014 with best practices on driving sales this retail season. So far, our first tip has hard results to back it up! Our advice was to “Start Holiday Marketing Earlier, and End Later!” The results are in: while Black Friday sales fell short of last year, November 2014 as a WHOLE in terms of retail spending was up 5.4% according to ShopperTrak, meaning that shoppers were engaged earlier in the season than usual. || Read more
I have loved and flown kites all my life. Growing up in Istanbul, my grandfather showed me how to make the two kinds of kites one could make: the hexagonal kite (Elmali or apple kite), or the classic diamond shape kite (Armutlu” or the “pear kite). You made the skeleton with thin sticks, bamboo, and used newspaper to cover them. The rest was pure happiness.
It’s not too late! Christmas Day is a mere 10 weeks away, but there is still time to implement our 6 best practices into your holiday marketing plans. This holiday season is shaping up to be the largest holiday spending year ever, with retail sales expected to increase 4.5% to nearly 1 trillion dollars! Are you on point with the current consumer trends and behavioral shifts for 2014?
As many of you probably are aware, a major shift is happening in the US CPG market. Beyond increasing competition and product assortment creating a challenging market place, today’s health and lifestyle-conscious consumers are significantly shaping the CPG industry, particularly when it comes to choice of food, beverage and alcohol products.
We are excited to announce the launch of our latest promotion at Hip Digital – a holiday program in partnership with Coffee-Mate! The program, Coffee-Mate Holiday Kitchen, allows consumers to win thousands of daily instant prizes including a chance to win $25,000 towards a Martha Stewart Living™ kitchen available exclusively at The Home Depot. || Read more
The summer is flying by and our promotional calendar is a testament to just how busy our summer has been! I wanted to take time to share with you some of the great promotions we have been launching and running over the past few months, from brands like Crush, Georgia Pacific, Johnson and Johnson and more.
What comes to mind when you think of “marketing”? Do images of flashy billboards or star-studded TV ads surface in your imagination? How about massive lists of email contacts, ready and waiting to be flung the latest and greatest content from your organization in one giant blast? Or perhaps you perceive marketing as a mere expense, gnawing away at your bottom line…
As a typical working mom, grocery and household shopping are just weekly chores that I have to find time to fit into my already taxed schedule. When I’m shopping, there are two recurring themes that are extremely important to me: 1) mobile is my life, and 2) relevancy is key. If your brand is looking to launch a successful promotion targeting shoppers like me, then you better be on target with these essential points.