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18Jun 2015

3 Key Takeaways from Google’s DoubleClick Leadership Summit

posted by |Hip Digital's Blog|

Google hosted the DoubleClick Leadership Summit earlier this week with Neal Mohan offering solutions for the new digital age, and Laura Desmond sharing an eye opening metaphor for marketing itself. This keynote emphasized not only the importance of mobile but also in measuring it, and finally driving home the concept of necessary change to better adapt to the current digital environment.

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22May 2015

Upcoming Webinar! The Constant Shopper: Connecting Through Seamless Activation

posted by |Hip Digital's Blog|

Join Upshot Agency and Hip Digital in our Webinar as we discuss: The Constant Shopper: Connecting Through Seamless Activation, helping brands to create engagement and conversion among modern digital consumers. 

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23Apr 2015

Upcoming Webinar! “Today’s Shoppers: Key Demographic Insights”

posted by |Hip Digital's Blog|

Join Hip Digital in our latest Webinar as we discuss: Today’s Shoppers: Key Demographic Insights – comprehensive research profiles and best practice insights on how to engage and convert the shoppers that are most relevant to your brand.

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29Jan 2015

Upcoming Webinar! Entertainment, Brands, & Retail Strategy

posted by |Hip Digital's Blog|

Join Octagon First Call and Hip Digital in our Webinar as we discuss: Entertainment, Brands & Retail Strategy – how to leverage celebrity talent to build brand loyalty, engagement, and in-store sales.

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9Jan 2015

Shopper Mom – The Most Profitable Shopper

posted by |Hip Digital's Blog|

Today we will talk to you about Shopper Mom. Why? Moms are brand powerhouses when it comes to shopping and they continue to exercise strong buying behaviors in the digital age. Moms influence over $2.4 trillion dollars of annual household spending in the US and make 85% of all consumer product purchases!|| Read more

10Dec 2014

Black Friday – How do the Holiday Results Stack Up So Far?

posted by |Hip Digital's Blog|

In October, we circulated our Guide to Holiday Season 2014 with best practices on driving sales this retail season. So far, our first tip has hard results to back it up!  Our advice was to “Start Holiday Marketing Earlier, and End Later!”  The results are in: while Black Friday sales fell short of last year, November 2014 as a WHOLE in terms of retail spending was up 5.4% according to ShopperTrak, meaning that shoppers were engaged earlier in the season than usual. || Read more

4Dec 2014

Upcoming Webinar: Leverage Promotions to Build Brand Loyalty & Repeat Purchase

posted by |Hip Digital's Blog|

 

Join Epsilon and Hip Digital as they discuss and share best practices in their session: Leverage Promotions To Build Loyalty and Repeat Purchase.

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25Nov 2014

Kites vs. Drones (and How Marketers Know Little About Kids Today)

posted by |Hip Digital's Blog|

I have loved and flown kites all my life.  Growing up in Istanbul, my grandfather showed me how to make the two kinds of kites one could make: the hexagonal kite (Elmali or apple kite), or the classic diamond shape kite (Armutlu” or the “pear kite).  You made the skeleton with thin sticks, bamboo, and used newspaper to cover them. The rest was pure happiness.

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15Oct 2014

6 Quick Holiday Marketing Tips

posted by |Hip Digital's Blog|

It’s not too late! Christmas Day is a mere 10 weeks away, but there is still time to implement our 6 best practices into your holiday marketing plans. This holiday season is shaping up to be the largest holiday spending year ever, with retail sales expected to increase 4.5% to nearly 1 trillion dollars! Are you on point with the current consumer trends and behavioral shifts for 2014?

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2Oct 2014

Healthy Lifestyle Trends Make a Big Impact on CPG Foods & Beverages

posted by |Hip Digital's Blog|

As many of you probably are aware, a major shift is happening in the US CPG market. Beyond increasing competition and product assortment creating a challenging market place, today’s health and lifestyle-conscious consumers are significantly shaping the CPG industry, particularly when it comes to choice of food, beverage and alcohol products.  

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