What comes to mind when you think of “marketing”? Do images of flashy billboards or star-studded TV ads surface in your imagination? How about massive lists of email contacts, ready and waiting to be flung the latest and greatest content from your organization in one giant blast? Or perhaps you perceive marketing as a mere expense, gnawing away at your bottom line…
As a typical working mom, grocery and household shopping are just weekly chores that I have to find time to fit into my already taxed schedule. When I’m shopping, there are two recurring themes that are extremely important to me: 1) mobile is my life, and 2) relevancy is key. If your brand is looking to launch a successful promotion targeting shoppers like me, then you better be on target with these essential points.
I spend a lot of time meeting with brands and their agencies. It is my job to understand what their challenges are, and how they are evolving. I do this in an effort to understand how Hip Digital can be the best partner possible. As a technology firm, some of our greatest product ideas come from closely listening to the needs of our brand partners.
With mobile apps and technology at our fingertips, consumers have so many options to make life more convenient and efficient. With the adoption of mobile in recent years, consumer behavior has evolved and companies are reacting, creating apps to make it easier for consumers to engage, shop for products, and visit in-store or at restaurants.
Based on the success of our January ‘14 Webinar – Convert Mobile Consumers In-Store - Catalina & Hip Digital are teaming up again to bring you a Part 2, where we will dive deeper into why it is imperative for brands to be connecting with consumers via mobile.
There’s no doubt that the internet has influenced our lives in a profound way; the manner in which people live, communicate, engage, and even shop has drastically changed since the surge of the internet. Technology has provided us with conveniences we once only dreamed possible. But in some industries, the introduction of technology can be extremely disruptive and detrimental to the way they are ‘used to’ doing business. Is a defensive reaction the best strategy to grow a business and the industry afterwards? I would argue not.
Over the last few years, we have had the opportunity to speak with countless brands and agencies about their shopper marketing needs and challenges. One of the most re-occurring themes is that succeeding at retail is more challenging than ever. || Read more
I grew up in Istanbul in the 70’s and 80’s; it was a simpler life back then. My mother would send me to the small grocery store across the street to buy daily needs. By the time I was there, the owner would be expecting me, have put aside a freshly baked loaf of bread he knew I would want, if out, a copy of the children’s magazine he knew I read (Milliyet Cocuk magazine…the Turkish version of Boys’ Life). We’d have a little chat. He’d ask about my school, how my parents are doing, and throw me a hard candy or a tiny piece of gum and tell me to keep my grades up. It was a very personal, very loyalty driven experience. By knowing me and what I liked, he ensured repeat business. It was a simpler life back then indeed. || Read more
Over here in the Canadian office we are still operating in minus Celsius weather, and while there are snowstorms abound, somewhere in the world it must feel warm like spring. There is one thing that has been keeping our whole company HOTTER than ever though, and that’s our promotional calendar! Over the last few months, we have launched several amazing programs with the likes of Dr Pepper, MasterCard, P&G, SC Johnson, Post Foods, John Frieda, and Milk just to name a few! Here is a sneak peek: || Read more