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posted by on Hip Digital's Blog

In the most recent “Digital Future in Focus” report released a few weeks ago by ComScore, a monumental shift was noted: “people are rapidly changing the way they consume content as they shift from traditional media to digital media.” || Read more

posted by on Hip Digital's Blog

People of all ages are inseparable from their smartphones, and the 2014 Olympics in Sochi are proof of that.  We use digital devices at work, at the gym, while watching TV, while eating – on the go, in the supermarket, as we DRIVE.  There are very few moments in any given day when we as adults and kids are not ‘connected’. In fact, recent studies show just how fast we are adopting. The average age when a ‘person’ gets their first phone is now at the wee age of 12 years old.  And already, in 2014, 34% of kids have smartphones. As a millennial myself, I admit we are a generation of consumers, technology, and convenience, making digital marketing so important for brands today. TV ads, print ads, billboards – they are losing their effect, as consumers are now connected through their devices instead, and the 2014 Sochi Olympics is a prime example of that. || Read more

posted by on Hip Digital's Blog

Day in, day out, we live and breathe promotions at Hip Digital and we have seen the transformation in the marketplace in terms of how consumers are engaging with promotions. The landscape has vastly changed in the last few years, largely driven by the mass adoption of Smartphones around the world, and especially in North America.  Around 60% of Americans own smartphones, and they are using them as part of the shopping experience every single day. But it still surprises me when I come across a Brand that has yet to catch onto this mobile phenomenon or who improperly executes a mobile promotion. || Read more

posted by on Hip Digital's Blog

Charles Darwin is often attributed with having said, “It is not the strongest of the species that survives, nor the most intelligent, but rather the one most adaptable to change”.  Brands and businesses alike should pay careful attention to this message when considering today’s constantly evolving digital landscape.  Now, don’t get me wrong… we’re strong and intelligent at Hip Digital Media (I’m actually pretty sure that our development team is comprised of nothing but geniuses), but the key to our true strength lies in the fact that we’re also extremely adaptable to change.  But who just wants to survive?  We are committed to doing better than that.  In this market, we are thriving. || Read more

posted by on Hip Digital's Blog

People who design computers are the best suited to understanding how to use them most efficiently.  What does that say about how Silicon Valley will disrupt other industries? || Read more

posted by on Hip Digital's Blog

I have been speaking with brands about innovative promotions solutions for six years. I have engaged with brands across the spectrum — Carriers, Food & Beverage, Alcohol & Beer, Home Cleaning, Confectionary, etc. It’s been amazing to watch the evolution of brand planning and see marketers grapple with what has been a dynamic and ever-changing marketplace including: a serious economic downturn, product category diversification, and most significant – a consumer path to purchase that has dramatically changed. Much of that change has been driven by technology innovation – mobile, social media and ecommerce adoption have been some of the key drivers.   || Read more

Music for Brands

Jan
2014
07

posted by on Hip Digital's Blog

Is music still a relevant association for my brand?  Are free music downloads compelling to consumers as a reward?  Brands keep asking, so here are some answers… || Read more