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posted by on Hip Digital's Blog

As a typical working mom, grocery and household shopping are just weekly chores that I have to find time to fit into my already taxed schedule.  When I’m shopping, there are two recurring themes that are extremely important to me: 1) mobile is my life, and 2) relevancy is key.  If your brand is looking to launch a successful promotion targeting shoppers like me, then you better be on target with these essential points.

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posted by on Hip Digital's Blog

Join Blue Chip Marketing Worldwide and Hip Digital as we discuss 2014 solutions for executing promotions in-store.

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posted by on Hip Digital's Blog

With mobile apps and technology at our fingertips, consumers have so many options to make life more convenient and efficient.  With the adoption of mobile in recent years, consumer behavior has evolved and companies are reacting, creating apps to make it easier for consumers to engage, shop for products, and visit in-store or at restaurants.

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posted by on Hip Digital's Blog

There’s no doubt that the internet has influenced our lives in a profound way; the manner in which people live, communicate, engage, and even shop has drastically changed since the surge of the internet.  Technology has provided us with conveniences we once only dreamed possible. But in some industries, the introduction of technology can be extremely disruptive and detrimental to the way they are ‘used to’ doing business. Is a defensive reaction the best strategy to grow a business and the industry afterwards? I would argue not.

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posted by on Hip Digital's Blog

I grew up in Istanbul in the 70’s and 80’s; it was a simpler life back then.  My mother would send me to the small grocery store across the street to buy daily needs.  By the time I was there, the owner would be expecting me, have put aside a freshly baked loaf of bread he knew I would want, if out, a copy of the children’s magazine he knew I read (Milliyet Cocuk magazine…the Turkish version of Boys’ Life).  We’d have a little chat. He’d ask about my school, how my parents are doing, and throw me a hard candy or a tiny piece of gum and tell me to keep my grades up. It was a very personal, very loyalty driven experience. By knowing me and what I liked, he ensured repeat business.  It was a simpler life back then indeed. || Read more

posted by on Hip Digital's Blog

In the most recent “Digital Future in Focus” report released a few weeks ago by ComScore, a monumental shift was noted: “people are rapidly changing the way they consume content as they shift from traditional media to digital media.” || Read more