Driving Cardmembers from offline communication to online registration with a compelling music incentive

The Promotion:
American express was looking for a solution to aid in converting select Cardmembers to use paperless communications. Hip Digital and Amex launched a direct mail campaign with a compelling music incentive upon registration.

 

The PlatformThe Platform:
Amex leveraged our Premium Rewards Platform, optimizing the promotion across Web and Mobile Channels. Consumers can engage with the Amex Branded Platform on their laptop, desktop, tablet or mobile, and download directly to their device.

 

The RewardsThe Rewards:
Amex customers can choose from over four Million tracks from all four Major Labels & Independent Labels. Hits include the newest songs from Tony Bennett, Carly Rae Jepson, Bruce Springsteen and more.

 

Measure ResultsMeasured Results:
This program is currently in market. Results coming soon.