American express was looking for a solution to aid in converting select Cardmembers to use paperless communications. Hip Digital and Amex launched a direct mail campaign with a compelling music incentive upon registration.
Amex leveraged our Hip Rewards Platform, optimizing the promotion across Web and Mobile Channels. Consumers can engage with the Amex Branded Platform on their laptop, desktop, tablet or mobile, and download directly to their device.
Amex customers can choose from over four Million tracks from all four Major Labels & Independent Labels. Hits include the newest songs from Tony Bennett, Carly Rae Jepson, Bruce Springsteen and more.
This program is currently in market. Results coming soon.